Categories and rules
COMPETITION RULES AND INSTRUCTIONS
Who is eligible?
Welcome to participating in the Swedish Content Awards! Anyone who works with content marketing, whether the productions are created by an agency or in-house, can take part. Both Swedish content marketing producers and producers from other countries can enter the competition.
The competition entry must be written in English or Swedish. However, the production can be in a language other than Swedish or English. Category 13 (Pod of the Year) and 17 (Reporting) are exceptions; for these, the material submitted has to be in Swedish or English.
The name of the producing agency must not appear in the running text describing the competition entry (only the client may be mentioned).
The Swedish Content Awards have 28 different categories. You can enter content marketing solutions including, for example, websites, videos, editorial apps, editorial events, customer magazines, annual reports, sustainability reports, member magazines, internal and member newsletters, order books, native advertising, podcasts, social media or integrated multi-channel solutions. If you are entering a content marketing solution that includes multiple platforms and channels, you must demonstrate clearly how these are integrated. The competition is divided into four classes.
– Sector (Categories 1–10)
– Trade (Categories 11–20)
– People (Categories 21–24)
– Special awards – Courage, innovation and impact (Categories 25–27)
In addition to these classes, the jury also awards a prize for Content Marketing of the Year. It is not possible to submit an entry specifically for this category; the jury selects freely from contributions in other classes and categories.
A communications solution could be entered for several categories but only in one of the sector categories 1–10. Based on the description of the category, the jury will assess the level of innovation, the creativity of the solution and, above all, its lasting impact. Trade categories 11–20 are judged on the standard of craftsmanship and the editorial content. The effect is not necessarily the primary parameter of assessment In these categories.
The people of the year categories (21–24) are new in 2019, and it costs nothing to register for these categories.
It is possible to enter content marketing produced and/or published during 2018 for the Swedish Content Awards 2019. If a communications solution has already been a winner in the Swedish Content Awards, it cannot be entered again.
1. Vehicles & Transport
Content marketing produced for companies in the business of vehicle manufacturing and sales, including cars, boats, aircraft, motorcycles, lorries, agricultural and industrial vehicles/machinery. This category also includes content marketing produced for vessel owners, airlines, train operators as well as logistics and haulage businesses.
Content marketing produced for service companies such as staffing and recruitment, training as well as other service and consultancy businesses in this field. Content marketing produced for construction and trade firms, contractors and the property sector can also be entered under this category, including estate agents, property services and property management.
3. Sports & Health
Content marketing produced for fitness, wellness and makers and retailers of pharmaceuticals as well as health and social care.
4. Travel & Leisure
Content marketing produced for hotels, travel agents and other tourism players. Gaming companies, media as well as producers and retailers of food and beverages, plus cafés and restaurants, can enter under this category.
5. Public sector & Public Service Announcements
Content marketing produced for central government, municipalities, counties, authorities, political parties and other public sector activities (not state-owned companies of a distinctly commercial nature). This category also includes content marketing for religious groups as well as businesses clearly working for the public good.
6. Voluntary Organisations & Interest Groups
Content marketing produced for interest groups and professional bodies, trade unions as well as voluntary organisations such as aid organisations and other voluntary initiatives. This is also the category for voluntary sports clubs and other clubs and associations.
7. Finance & Insurance
Content marketing produced for banks, pension solutions, funds, insurance products and insurance companies, auditors and accountancy firms.
Content marketing produced for the retail trade where goods are sold direct to the end-user.
9. Industry & Energy
Content marketing produced for energy companies, raw material suppliers and
the manufacturing industry.
10. IT & Telecom
Content marketing produced for companies in the fields of IT, telecom, game development and other technical solutions. The category also includes electronics manufacturers and hardware and software companies.
11. B2B Video of the Year
Here, recognition is given to the video component of a company’s content marketing. The film or film series must be aimed at other businesses or organisations. The jury judges the combination of idea, filming and manuscript. If the entry is a series of films, only one film should be submitted (could be a compilation version of several sections).
12. B2C Video of the Year
Here, recognition is given to the video component of a company’s content marketing. The film or film series must be aimed at the end-customer. The jury judges the combination of idea, filming and manuscript. If the entry is a series of films, only one film should be submitted (could be a compilation version of several sections).
13. Podcast of the Year
Here, recognition is given to the podcast component of a company or organisation’s content marketing. The content and technical standard of the podcast will be judged, alongside relevance to the target group. Only one section or a compilation of selections from multiple sections should be submitted.
14. B2B Customer Newsletter of the Year
Here, recognition is given to the customer newsletter used as a component of a company’s content marketing. The target group for the newsletter must be potential and existing customers, or, alternatively, decision-makers, employees of other relevant companies, etc. The newsletter will be judged on its uniqueness, design, editorial value and relevance to the target group.
15. B2C Customer Newsletter of the Year
Here, recognition is given to the customer newsletter used as a component of a company’s content marketing to end-customers. The target group for the newsletter must be end-users. The newsletter will be judged on its uniqueness, design, editorial value and relevance to the target group.
16. Social Media of the Year
Here, recognition is given to marketing initiatives using social media as their main channel. The quality of the published content, target group engagement (could be user-generated content) and the long-term effect of the work will be judged.
17. Report of the Year
Here, recognition is given to the best report included in a company or organisation’s content marketing. The channel or media for the report could be print, digital, audio or mobile. The report must be original, relevant to the target group and must have high-quality editorial content.
18. Still Image of the Year
Here, recognition is given to the best still photo. The entry could, for example, be a series of images or a single image in a report or in some other communications initiative. The jury also considers how the image interacts with the rest of the editorial content and how it adds editorial value, whether the image is published or in print.
19. Infographic of the Year
Here, recognition is given to the best infographic that explains a context or specific facts in an educational and effective way. The infographic must give the target group a good understanding of the facts or scenario being presented. The design and creative originality of the infographic is assessed. The infographic could also be a mobile animation.
20. Native of the Year
Here, content marketing is assessed in the form of editorial content published on a paid site for the selected channel. Consideration is given to the strategy, adaptation to the selected media partner and target group as well as its editorial quality, together with how well it fulfils the intended objectives and purpose.
People of the Year
21. Rising Star of the Year
The award goes to a newcomer who has quickly made a big impression and impact at work, with customers and in the sector.
22. Designer of the Year
The award goes to the innovative, bold designer who has pushed the envelope to the limit in the design of magazines, books or other digital channels.
23. Editor/Producer of the Year
The award goes to the most innovative editor or producer of 2018 who has gone above and beyond in creating substance and content marketing in terms of target groups and channels.
24. Creative of the Year
The award goes to the most creative person behind the most innovative and inspiring video, text, image or podcast of the year.
Special Awards – Courage, Innovation and Impact
25. Best Turnaround
Awarded to the player whose content marketing work has created a brand journey and boldly and powerfully challenged and improved brand communication. The solutions have come about via strategic creation with proven results.
26. Best effect and involvement
Awarded to those whose content marketing has made a strong impact and succeeded across a broad front to attract and involve its target group(s). The work must show clear effect and must have advanced the user’s overall communications.
27. Best innovation
Awarded to someone whose outstanding content marketing has succeeded through innovative and different thinking. This innovation could be in the verbal or visual message, in the choice of channel and/or in the standard of the technical solution.
28. Content Marketing of the Year
Selected by the jury for an overall assessment of effectiveness, craftsmanship and innovation.